EIZO ColorEdge has released the third of its ‘Living, breathing colour’ film series featuring Framestore, the Oscar winning visual effects studio who have worked on films such as The Legend of Tarzan, Gravity and The Avengers. The film outlines how Framestore created the animal world in The Legend of Tarzan, rejecting motion capture in favour of a more subtle realism through stop frame, taking the bold decision to hand animate the apes. Watch here https://vimeo.com/188636260

“They looked into using motion capture and using human performers to do the ape action but in the end they felt it just looked like a man imitating an ape and what they wanted was something more authentic” Kevin Spruce, Animation Supervisor.

Mangani, the fictitious apes in the original Edgar Rice Burroughs novel are recreated through observation of real life gorillas and chimpanzees replicating the meticulous detail and behaviour as closely as possible in the animation. “We study live action footage of apes in the wild and at zoos to the 8th degree and last detail until we feel like we know everything about that creature”.

As ColorEdge users, Framestore highlight how world class work is created on EIZO’s industry leading monitors for colour accuracy. EIZO’s ColorEdge series includes a range of colour critical monitors designed and developed specifically for professionals working in the design and creative industries. Used by many of the world’s leading photographers, retouchers, post-production houses, FX artists and design professionals, ColorEdge is renowned for its colour accuracy, visual consistency and performance reliability.

“Our monitors are built to exacting standards in the EIZO R&D Centre in Japan and are able to display 99% of the Adobe RGB colour space (over a billion colours). As well as boasting a range of innovative and patented features, ColorEdge monitors ensure accurate calibration and continuous, unrivalled performance. We’re proud that our monitors work behind the scenes to create award winning work around the world, what Framestore create is testament to this” Colin Woodley, Managing Director of EIZO UK.

Part of a wider repositioning for EIZO ColorEdge, led by Sheffield studio Peter & Paul the new marketing campaign also sees the creation of the EIZO Award, a design competition aimed to engage young creatives by offering winning students placements in some of the worlds leading creative institutions including: Heatherwick Studio, Rankin, Somesuch and Studio Dumbar.

The EIZO Award is a competition open to all UK University students studying within four creative disciplines; Photography, Film and Moving Image, Graphic Design and Product Design. Each subject brief differs in its challenge but all surround the concept of “Living, breathing colour”.

“With submissions running between September 2016 – January 2017 our aim is to engage with young, talented creatives developing briefs that encourage them to be brave, break convention, innovate and most of all have fun. In doing so they could win the opportunity to work alongside some of the biggest names in the creative industries.” Paul Reardon, Brand Director of Peter & Paul.

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About EIZO
Established in 1968, EIZO has been developing visual display products since the early days of television. Originally manufacturing components for televisions and later developing screens for the games industry, including one of the 20th century’s most recognisable arcade games: Space Invaders, EIZO has continually been at the forefront of display innovation. Now designing and manufacturing specialised products for a range of highly technical industry sectors, including; Medical, Aerospace, Air Traffic Control and the Creative Industries, EIZO is a world leader in visually accurate, colour correct monitors and display systems. EIZO’s products can be found in the labs, offices and studios of the world’s leading businesses and professionals who are working at the cutting edge of their industries.

About Framestore
Framestore is an Oscar-winning creative studio that uses innovative talent and technology to create extraordinary images for every platform. Framestore partners with clients ranging from Hollywood studios through to advertisers, ad agencies, production companies and video game developers. In addition to being
recognised for its globally celebrated visual effects, Framestore has more recently made its name as an innovator in the digital space by focusing on the immersive engagement potential of interactive visual effects.

Elizaveta Porodina – Living, breathing colour film.
https://vimeo.com/ 177032493
Shot over two days in Munich and the Austrian Alps, the film features Elizaveta Porodina, a Munich based fashion and fine art photographer. With an obsession for colour, the film tells the story of Elizaveta’s relationship with colour and her creative process, from her wide and varying range, to shooting with her muse Yasmina, ‘It’s always about trusting my instinct, colours shadows and light, you can sense that flow everywhere’.

Forbes Massie – Living Breathing Colour film.
Forbes Massie, founder and director of the Forbes Massie architectural visualisation studio. The film follows Forbes through his home and studio as he discusses his ideas about image-making, the relationship between music and image composition, the perception of reality and the CGI museums of the future.



EIZO Award

For further information, please contact: Amy@peterandpaul.co.uk 07906439450

Notes to the Editor:
Campaign images are available at: http://bit.ly/2aC6pv5